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Tue February 7, 2012
Ancient Roman Text Offers Tips On Winning Elections
Robert Siegel speaks with Classics professor Philip Freeman about his translation of the book, "How to Win an Election: An Ancient Guide for Modern Politicians." This book was written by the brother of Marcus Cicero, for when Marcus ran for office in Rome in 64 B.C. But the ancient Roman guide for campaigning still holds lessons for today's elections.