Honda Saves West Texas Drive-In Theater
An automaker has presented a West Texas drive-in theater with a digital projector, saving the establishment from an end to Hollywood distribution of 35mm films.
A Friday statement by Honda says its Project Drive-In chose the Graham Drive-In as the third of five U.S. outdoor theaters to be chosen.
Movie studios are phasing out 35 mm film prints, and the switch to an eventually all-digital distribution system is pushing the outdoor theaters with huge screens to make the expensive change to digital projectors. The drive-in theater industry says many of the 350 or so of them remaining could be forced to close because they can't afford to adapt to the digital age.
Graham is a town of about 10,000 residents about 80 miles northwest of Fort Worth.
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