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Tue July 12, 2011
Las Cruces To Be Featured On National Television Show
By Vanessa Dabovich
Las Cruces, NM – Insights with Terry Bradshaw, which airs during CNN Headline News and Fox Business Network, has approached Mayor Ken Miyagishima and the city council about featuring Las Cruces on a fall episode.
The show, in its second season of production, is hosted by former Pittsburg Steelers quarterback Terry Bradshaw and is an educational lifestyle show focuses on hidden gems in the economic development.
Insights Producer Evan Golden says the show's latest working piece is called "Building the Best Business and Lifestyle Climate: The Best Place to Live, Work and Play."
Golden-"The city of Las Cruces was presented to my creative team by our research department. After my conversation with mayor ken who shared everything from the sustainability programs from the geographic region and most importantly the quality of life we thought there is certainly some synergy here. And it could possibly be a good fit for the program as far as what we are looking to educate our viewers on- a destination to live work and play that has the amenities, the activities and the lifestyle of desire."
The show offer comes as Las Cruces was ranked fourteenth on the Forbes "Best Small Places for Business and Careers" list. The rankings look at cities from across the U.S. and are based on 12 areas relating to past and future projected job growth, business and living costs, income growth, education and projected economic growth. Quality of life areas such as crime rate, cultural and recreational opportunities and net migration patterns are also factors in determining the rankings.
If both parties decide to move forward, the show would require a $19,800 investment by the city to pay for production costs and media time. The city council discussed possibility partnering with private businesses to help with the cost or tapping into convention and visitors bureau funds.
If all details are worked out, filing could begin in the next two months and a 5-minute segment on Las Cruces would be aired in October or November.