KRWG.ORG-The Region's Home Page
Fri February 16, 2007
Las Cruces Its Own Radio Market
By Jodi Breisler
Las Cruces, NM – Over 93% of Dona Ana County Residents listen to the radio at least once a week. That's according to the ratings company Arbitron. Las Cruces has just become Arbitron's newest measured radio market. As KRWG's Jodi Breisler reports, industry representatives predict this will bring more national and regional advertising dollars to Las Cruces.