Hasbro Reveals Gender-Neutral Easy Bake Oven

Dec 18, 2012
Originally published on December 18, 2012 5:00 am
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And now let's go to our last word in business. It is victory for a 13-year-old in New Jersey.

MCKENNA POPE: Why don't they have any boys in the Easy Bake Oven commercial?

GREENE: We told you about this campaign yesterday. McKenna Pope wanted to get an Easy Bake Oven for her little brother, but didn't want him worrying that the purple-and-pink toy was just for girls. Forty-thousand signatures later, Hasbro has now shown McKenna a prototype for a new silver, blue-and-black oven. The company says the gender-neutral toy will be on shelves next summer.

That is the business news on MORNING EDITION, from NPR News. I'm David Greene. Transcript provided by NPR, Copyright NPR.