Gov. Susana Martinez has rolled out a new advertising campaign to raise awareness about the dangers and consequences of drunken driving.
The governor announced the campaign during a stop Friday in Albuquerque. She says drunken driving has had a devastating impact on New Mexico families and it needs to stop.
She called for tougher penalties and crackdowns by law enforcement.
The campaign also addresses the dangers of texting while driving and refusing to wear a seatbelt.
Law enforcement agencies will have more officers on the roads this summer targeting drunken drivers and others during the annual 100 Days and Nights of Summer campaign.
There will also be more DWI checkpoints and saturation patrols through Sept. 30.
During last year's campaign, 74 DWI arrests were made and 1,936 seatbelt citations were issued.
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