New Mexico – It's called ecotourism, described as nature-based specialty travel or wilderness experiences that enrich and educate.
New Mexico wants to join the ecotourism trend, promoting not only the state's natural beauty but also outdoor adventure, cultural heritage preservation and access to wild places.
Tourism is New Mexico's No. 2 industry, behind oil and gas production, and brings in an estimated $5.7 billion annually.
New Mexico's ecotourism venture was launched in January 2009 and begins pilot programs this summer around the Gila Wilderness near Silver City and Taos in northern New Mexico.
Copyright 2010 The Associated Press.