Boosters of New Mexico's tourism industry are increasingly focusing on the state's kitchens and restaurants as an attraction that'll draw more visitors and their dollars to the state.
The Albuquerque Journal reports that at the state level, Tourism Secretary Monique Jacobson estimates New Mexico's spending to promote culinary tourism will reach $100,000 during the current fiscal year.
And while culinary tourism is a hot trend generally, the Albuquerque Convention and Visitors Bureau, says an emphasis on local food bolsters the bureau's overarching marketing goal of showing potential visitors that the city is one of a kind.
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