New Mexico tourism officials say winning over Chicago-dwelling travelers is among the objectives for the next fiscal year.
That's because the state tourism department has an extra $2 million to spend on advertising.
The Legislature approved the additional funding earlier this year, giving the department a total of about $5 million to market New Mexico.
State Tourism Secretary Monique Jacobson tells the Albuquerque Journal that the bulk of the new money will go toward boosting advertising in key markets around the region such as Phoenix, Denver, Dallas and Houston and on specific winter-time messaging.
The tourism department's only ads in the Illinois metropolis have been displays at Chicago Midway International Airport.
Jacobson says media placement in the nation's third-largest city is also more affordable than in other major markets.
Information from: Albuquerque Journal.
Copyright 2013 The Associated Press.