NM Begins Pedestrian Safety Campaign

New Mexico – New Mexico is beginning a campaign aimed at reducing pedestrian fatalities.

The campaign will include both law enforcement and ads to raise public awareness.

New Mexico had 278 pedestrian fatalities between 2004 and 2008.

The National Highway Traffic Safety Administration has identified New Mexico as a pedestrian safety focus state. That's a designation given to areas that have recorded high numbers of pedestrian fatalities and injuries.

The state Department of Transportation will use a $441,000 federal grant over the next four years for a project aimed at increasing awareness of pedestrian safety statewide.

Copyright 2009 The Associated Press.