New Mexico – New Mexico plans to sponsor a float in the 2010 Tournament of Roses Parade in Pasadena, Calif.
New Mexico Tourism Secretary Michael Cerletti says the response from the southern Californian travel market to New Mexican floats in the 2006, 2008 and 2009 parades was tremendous.
Cerletti says a float is a good way to reach potential visitors to New Mexico who live around the world.
The parade is broadcast in 150 countries and nearly 40 million Americans watch it.
The float will be built by Fiesta Parade Floats of Pasadena and designed by Raul Rodriguez.
The float's design will be unveiled Oct. 29 in Albuquerque.
Copyright 2009 The Associated Press.