Business
2:43 am
Wed January 29, 2014

Product Launches Expected To Drag Ford's 2014 Profits Down

Originally published on Wed January 29, 2014 10:49 am

Transcript

RENEE MONTAGNE, HOST:

NPR's business news starts with a strong finish.

(SOUNDBITE OF MUSIC)

MONTAGNE: Ford Motor Company closed the books on 2013 with higher than expected profits. The Detroit automaker's net earnings for the year surpassed $7 billion.

But as Michigan Radio's Tracy Samilton reports, Ford is warning that 2014 will be more challenging.

TRACY SAMILTON, BYLINE: Last year was one of Ford's most profitable ever. The Detroit car company's market share grew in the U.S. and China. Its balance sheet improved. And the Focus was the best-selling car in the world.

Great. But 2013's already in the rear view mirror. Ford says 2014 profits will be down and a major reason is new product launches. Ford will sell fewer of its highly profitable F-150 trucks, because a new one's on the way.

That will require the company to shut down its Dearborn and Kansas City truck plants for weeks this summer to retool.

Alex Gutierrez is an analyst with Kelly Blue Book.

ALEX GUTIERREZ: They've got a new Mustang coming, they've got the F-series, there's a Lincoln MKC crossover, so a lot of new product coming this way, which is a good thing for Ford, but if you're just looking solely at profit, might hit them quite a bit.

SAMILTON: Jesse Toprak of Cars.com says Ford will still have a great year - as long as it keeps a laser focus on quality. The company's popular new Escape was plagued by multiple recalls. Toprak says Ford seems determined to avert similar problems this year.

JESSE TOPRAK: Things are rocking and rolling, it's just a matter of keeping that momentum going and keeping the passion going within the company.

SAMILTON: Ford's blue collar workers could be rocking and rolling, too. They'll each get a record profit-sharing check of about $8,800.

For NPR News, I'm Tracy Samilton. Transcript provided by NPR, Copyright NPR.