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Sun October 27, 2013
Small Dog Big Hit For New El Paso Baseball Team
The stuff of bygone Taco Bell commercials and a must-have fashion accessory for the likes of Paris Hilton, Chihuahuas probably don't strike much fear in the hearts of opponents on the baseball diamond.
In fact, El Paso's new minor league baseball team freely admits their moniker is a bit ridiculous.
But the El Paso Times reports Sunday that, from a marketing standpoint, it might just be brilliant.
In less than 24 hours after the MountainStar Sports Group announced the name of the new Triple-A team, El Paso was mentioned on ESPN's SportsCenter, trending on Twitter and being written about nationwide.
In almost no time, the team website had made sales in 35 different states and Canada and Mexico.
On Facebook, meanwhile, the Chihuahuas page has more than 19,000 likes.
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