Las Cruces – A traveling show may have to hand over its profits from a week of buying jewelry, coins and other valuables in Las Cruces and pay a $15,000 fine.
Technically called The Great Treasure Hunt but using a sign marked "Advertising and Collectibles Roadshow," the event has earned the scrutiny of Boston public television station WGBH that produces the real "Antiques Roadshow." Roadshow is PBS's popular antiques appraisal show whose experts draw thousands to big-city convention centers to value items but not purchase them.
Three months ago, a federal court in Massachusetts ordered The Great Treasure Hunt to stop using the word "Roadshow" in any advertising, oral communications and even Internet key words or face a number of fines and legal fees.
Information from: Las Cruces Sun-News, http://www.lcsun-news.com
Copyright 2010 The Associated Press.