The ride-sharing service Uber has found its way to southern New Mexico.
Operations began in Las Cruces on Wednesday following the calls for service from thousands of potential riders in the area.
The general manager for Uber in New Mexico and Arizona, Steve Thompson, says the level of interest has been high. The company already operates in Albuquerque and Santa Fe.
A state district judge earlier this year refused to bar Lyft, a similar ride-sharing service, from operating in the state because the Public Regulation Commission's authority was unclear.
Both companies use smartphone technology to line up passengers for their contracted drivers. Those drivers use their own vehicles to provide rides.
The companies compete with traditional cab companies, which are regulated by the commission.
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Information from: Las Cruces Sun-News, http://www.lcsun-news.com
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