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UNM Announces Major Marketing Campaign Aimed At New Students

The University of New Mexico is launching a major marketing campaign in hopes of attracting more students.

The Albuquerque Journal reports that the university hired marketing company 160over90 in September to launch a four-year, $1.98 million makeover. An original $500,000 was set aside for the project in May and university officials have voted to designate $1 million of the Regents Endowment Fund for the final three years of the plan.

School officials in October announced a nearly $5 million decline in revenue. The university has experienced declining enrollment, losing about $3.7 million of expected revenue when enrollment dropped 1.5 percent in 2014.

The university spent $250,000 on a branding campaign in 2008 in a previous effort to increase enrollment.

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Information from: Albuquerque Journal, http://www.abqjournal.com

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