When the organizers of the publishing industry's annual trade convention in New York City announced that one day would be open to the public, they hoped to build buzz and excitement for books in the social media age. The inaugural BookCon last Saturday would be filled with panels, author stalking and autograph opps for the Twitter set. What the organizers didn't anticipate was a firestorm over their all-white lineup.
The initial list of invited speakers included James Patterson, Lemony Snicket (Daniel Handler) and even Internet superstar Grumpy Cat. But for author Grace Lin, the fact that there were more cats than people of color speaking at the industry's most high-profile gathering was "disappointing and incredibly insulting." But Lin says it was also not surprising given the publishing industry's disconnect with the next generation of American readers.
Earlier this year, a University of Wisconsin study revealed that less than 8 percent of children's books in 2013 were written by or about people of color at a time when almost half of American children come from a minority background. Walter Dean Myers wrote a powerful essay in The New York Times, asking "Where Are the People of Color in Children's Books?" Junot Díaz criticized creative writing programs for their extreme whiteness, and in a viral BuzzFeed piece, writer Daniel José Older reflected on why people of color lack power in the publishing industry.
The frustration boiled over with the BookCon announcement of its monochromatic lineup. Ellen Oh says she wanted to do something big and began rallying fellow writers to build momentum on Twitter using the hashtag #WeNeedDiverseBooks. Personal messages and photos expressing why diversity in literature matters began pouring in from everyday readers around the country.
When Oh and 21 of her fellow writers began the #WeNeedDiverseBooks campaign, they expected to be agitators on the sidelines of the publishing industrial complex. But BookCon manager Brien McDonald says they weren't just firing off 140-character barbs, instead offering constructive criticism and guidance. He says his team wanted to build something tangible from that passion. "I approached them, we got on the phone, we had some e-mail correspondence, and they wanted to work together around this and bring it to people," McDonald says.
The result was a panel on Saturday morning called "The World Agrees: We Need Diverse Books." The room was packed with hundreds of black, brown, white and Asian readers of all ages. Behind the stage, a slideshow of images from the campaign showcased those deeply personal notes and pictures. When moderator I.W. Gregorio took the stage, she looked out at the crowd and said with a smile, "It's too bad no one really thinks we need diverse books."
Afterward, organizer Ellen Oh said their efforts weren't about a kind of forced integration but about preparing a new generation of Americans for a shared, multicultural future.
"We need the representation, but we also need white kids to read about us, to recognize us and not push us off into the other ... not to think of us as exotic or being so very different," Oh says.
African-American writer Lamar Giles, published by HarperCollins, says the problem goes beyond children's books because publishing is an old-school industry wrestling with how to adapt to both a digital and a multicultural future.
"It's more tradition than malice," says Giles, "because so many people, once you bring it to their attention, they're like, yeah, and they kind of look at the numbers and realize, 'Hey, we've been existing like this for 20, 30 years. It doesn't make that much sense, considering the makeup of our country' ... a lot of them are willing to make a change."
For BookCon organizer Brien McDonald, that was one of the takeaway messages for next year. "All of us will think differently, and I think BookCon will look a little different from the get-go," he says.
Award-winning author Jacqueline Woodson spoke at BookCon this year, and she said that while she loved the energy and excitement of the panel, she is hoping for an even bigger change.
"I loved the conversation we were beginning to have ... and I would like for one day us to not have this conversation," Woodson says. "I'd love for the word 'diverse' to one day be cliché, redundant almost. ... 'We Need Diverse Books!' Well, no. We need books, and those books are the books that represent all of us."
STEVE INSKEEP, HOST:
The book industry has just finished its annual conference in New York. It's called Book Expo. And for the first time, one of the days of Book Expo was open to the public. That was dubbed BookCon. And when the author lineup was unveiled, the list featured no writers of color. That prompted a social media campaign centered around the lack of diversity in children's books. And as NPR's Bilal Qureshi reports, the conversation grew to embrace all of publishing.
BILAL QURESHI, BYLINE: I'm standing in the atrium of the Javits Center in Midtown, Manhattan, and this atrium is filled with multi-story banners to the big books of the year. There's a new memoir by writer and actress Lena Dunham. There's a giant picture of David Mitchell, the author of "Cloud Atlas." But for writer Lamar Giles, something is missing here.
LAMAR GILES: Well, I see very large banners for people who don't look like me.
QURESHI: Lamar Giles is black, and he writes children's books published by HarperCollins.
GILES: Not to say they don't deserve this, but it's interesting just to see that these images don't really reflect what I'm seeing as far as the crowd. I'm seeing all sorts of people.
QURESHI: But the initial lineup for Saturday included James Patterson, Lemony Snicket - even Internet superstar Grumpy Cat. The lack of authors of color lit the spark for the We Need Diverse Books Campaign - a tsunami of tweets and photos from people of all ages and colors. Lamar Giles posted this message.
GILES: We need diverse books because we're more than token sidekicks, comic relief or the sacrificial minority. And that's, like, the experience I've had particularly with black males in fiction. I like to read science fiction and fantasy, and you may have heard the joke, you know, the black guy's in there, he's going to die first. And that's never really been funny to me.
QURESHI: When Giles and 21 of his fellow writers began the We Need Diverse Books Campaign, they expected to be agitators on the sidelines. But conference organizer, Brien McDonald says they weren't just firing off 140-character barbs. So he invited them to New York.
BRIEN MCDONALD: I approached them. We got on the phone. We had some email correspondences. And they wanted to work together around this and bring it to people.
QURESHI: The result was a panel on Saturday morning - standing room only - black, brown, white and Asian readers of all ages.
UNIDENTIFIED WOMAN: Too bad no one really thinks that we need diverse books.
QURESHI: Afterwards, one of the campaign's organizers, Ellen Oh, said it wasn't about a kind of forced integration, but about preparing a new generation of Americans for a collective, multicultural future.
ELLEN OH: We need the representation, but we also need white kids to read about us, to recognize us and not push us off into the other - not to think of us as exotic or being so very different.
QURESHI: This goes beyond children's books, says Lamar Giles. He says publishing is an old-school industry.
GILES: It's more tradition than malice because so many people, once you bring it to their attention, they're like, yeah. And they kind of look at the numbers and realize like, hey, we've been existing like this for 20, 30 years. It doesn't make that much sense considering the makeup of our country. And a lot of them are willing to make a change.
QURESHI: Award-winning author Jacqueline Woodson is hoping for an even bigger change.
JACQUELINE WOODSON: I would like, for one day, us to not have to even have this conversation. I love for the word diverse to one day be cliche. It's, like, redundant almost. We need diverse books. Well, no, we need books. And those books are the books that represent all of us.
QURESHI: As I was leaving, I saw a crowd storming in the arrival of Grumpy Cat - the Internet phenomenon who had been the only sort of non-white star of the conference before the We Deed Diverse Books Campaign.
GILES: We're watching people walk by. This guy's holding grumpy cat, and he's got, like, entourage. I mean, there's a camera crew.
QURESHI: Then writer Lamar Giles took a deep breath.
GILES: I don't get it, but, hey, whatever. I mean, as long as we're here, and we're trying to make a difference. I will focus on that for now.
QURESHI: Bilal Qureshi, NPR News.
INSKEEP: It's NPR News. Transcript provided by NPR, Copyright NPR.