KRWG.ORG-The Region's Home Page
Fri October 25, 2013
Why We Care More About Losses Than Gains
Originally published on Fri October 25, 2013 4:43 am
People care more about losing a dollar than gaining a dollar. This ideal, known as loss aversion, has national consequences, too, according to new research. David Greene discusses the phenomenon with NPR's Shankar Vedantam.