LAS CRUCES, N.M. (AP) — A group in Ciudad Juarez, Mexico, is launching a campaign about safety in the border city in hopes of sparking more tourism.
The Las Cruces Sun-News reports that members of Love Jrz, a nonprofit, non-governmental association based in Ciudad Juarez, also are highlighting recreation and tourism opportunities.
In 2011, the city recorded 1,500 homicides widely blamed on violence between rival drug cartels. That number dropped to 269 in 2015.
But Ciudad Juarez has not experienced a rise in tourism concurrent with the drop in violence.