'Dumb Starbucks' Mocks Coffee Behemoth

Feb 10, 2014
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And our Last Word In Business today is dumb Starbucks.

It's the name of a new coffee shop here in Los Angeles that features a logo and menu identical to the caffeine behemoth, except it includes the word dumb.


Dumb Starbucks opened on Friday, serving free dumb lattes and frappucinos all weekend. The coffee house categorizes itself as parody, protected by the fair use doctrine.

MONTAGNE: It's not clear if the coffee will continue to be free - or even available. Starbucks has taken many to court over its trademark, but it may have trouble challenging this venture.

INSKEEP: Nobody knows who's behind it - allegedly, not even the people working there. And that's the business news on MORNING EDITION, from NPR News. I'm Steve Inskeep.

MONTAGNE: And I'm Renee Montagne.

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