Las Cruces – The fast-paced, national growth of the fast-casual Asian dining segment continues to sizzle as Mama Fu's Asian House, an Austin-based restaurant specializing in freshly prepared Asian cuisine, announces the signing of an area development agreement for six restaurant franchises in New Mexico, including Las Cruces and El Paso, Texas.
"It's an exciting time for Mama Fu's as we continue to build the success of the brand and increase the momentum towards our national expansion goal," said Randy Murphy, President and CEO of Mama Fu's, adding that the signed deal is the fourth for Mama Fu's since late 2010, bringing the company total to 17 store rights en route to opening 130 restaurants system-wide over the next five years. "Mama's Alamo, LLC's partners clearly possess exceptional restaurant and franchise experience, and partnering with them positions Mama Fu's for success as we continue to grow in Texas and break into markets across New Mexico."
Mama Fu's says guests can choose between a rice dish or noodle bowl, as well as their protein of choice, from a selection of Chinese, Thai, Japanese, Vietnamese and Korean menu options. More health-conscious customers can order a Steam Bowl or have their protein prepared wok-seared, a cooking method that reduces oils and starch.
Differentiating itself from other concepts in the fast-casual Asian segment, Mama Fu's offers delivery and a unique "flex-casual" service model that includes a fast-casual approach to lunch, with a transition to relaxed, full service at dinner. Each Mama Fu's restaurant is typically 2,500-3,000 square feet, seats approximately 80-95 guests and employs 30-40 people.