Officials with the state's health insurance exchange say New Mexicans have until the end of January to sign up for coverage during an open enrollment period.
The exchange has boosted its Spanish-language ads and is reaching out to Native Americans as well as faith-based, school and civil groups.
Officials say the exchange has been cleared by federal officials to shift some of the grant money it receives for technology to focus on outreach since the exchange relies on the federal platform to register people.
Exchange CEO Amy Dowd says there has been strong interest in the first two weeks of the enrollment period and that traffic on the exchange's website has grown significantly since 2014.
The exchange also is opening enrollment centers in Farmington, Las Cruces, Gallup and Santa Fe.
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