The state agency tasked with protecting New Mexico children is launching a new campaign aimed at getting more parents involved in fighting child abuse.
Children, Youth and Families Department Secretary Monique Jacobson says the "Pull Together" campaign beginning Monday will help parents and change the way state officials address child wellbeing.
The statewide campaign features slick commercials starring Albuquerque-born UFC fighter Carlos Condit and images of children around New Mexico.
Jacobson told The Associated Press the campaign isn't about rebranding her once-troubled agency but is about engaging parents and "creating a movement" to transform the way residents sees child abuse.
The plan includes a new pulltogether.org website that will allow parents to chat with each other and make reporting child abuse easier.
Jacobson helped launched the New Mexico True campaign as tourism secretary.
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