From the SPACE Facebook Page:
We created S.P.A.C.E. (Spreading Peace and Countering Extremism) to counter the hateful rhetoric and political polarization that has been increasing in the U.S. in recent years. Our primary research consists of surveying our target audience to determine their attitudes towards incendiary language online, in the media, and in social interactions. Our secondary research has identified a list of words that trigger polarized debates on social media. We’ve also looked at Pew Research Center findings that indicate the U.S. has become more politically and religiously polarized than ever before. Our initiative will provide our Target Audience with tools and strategies to promote peaceful and constructive dialogues. We are using the Coordinated Management of Meaning Theory in Social Science as the foundation for our discourse tools.