Commentary: Differing beliefs are healthy.
Tricking vulnerable people into a situation where your beliefs have undue influence on them isn't.
Recently, a “pro-life” women's health center called The Turning Point (TP) put out, through columnist Jim Harbison, a very inaccurate portrayal of itself to encourage more women to patronize it. More pregnant young women full of angst and uncertainty.
Such women should gather as much information as they can, talk with good friends and family, and maybe meditate on what to do, then do what feels right.