Companies use lots and lots of data, including your daily Web surfing, to help them sell you stuff. They follow you across the Internet with annoying ads, and the data they collect is now essential for their business.
So why aren't the best minds in higher education doing more to tap all that information to improve teaching and learning?
Now, some of them are. Schools such as Valencia College in Orlando, Fla., are wading into the data streams of what's being called "predictive and learning analytics."